Watch Hrithik Roshan, Afsar Zaidi, and our President, Sid Shah – discuss Bollywood’s first celebrity brand extension with Hrithik Roshan’s HRX sports and casual apparel brand.

We are extremely excited to showcase the AV of the Bollywood social expressions. This is the first Bollywood licensing deal that has truly gone global which was ideated, developed, and managed by us for our client Yash Raj Films. Currently sold all over India at Archies, and now available in almost 15 countries. So far the concept and products are a hit and doing very well in retail.

 

 

South By Southwest (SWSX) is the place to be if you are in the start-up, music, design, and brand world. It has become so big that sponsorship opportunities are in the most unique places. You can pretty much brand anything, at a cost.

Branded food truck: $2,000 per day, five days = $10,000. But the costs are just getting started. Add in signage, permits, food and labor: $60,000.

Rebranded restaurant: Some heavy hitters will take over entire restaurants for the week. There was a CNN Grill last year, for instance. This is not a cheap option. It will likely run you about $750,000.

Big party: Let’s say you want to throw a bash for 500 people. That will run you $40,000. But you’ll need to get people to come. That means a hot band or a DJ like Girl Talk. You could be looking at another $100,000.

Branded Pedicabs: Getting around town is a mess. Pedicabs do a brisk business. This is going to be more expensive than you think. Our source pegs the cost reaching $175,000.

Hotel door hangers: $700 -$3,700 depending on hotel.

SXSW beverage napkins: $5,200 for 4,000

Hotel shuttles: $25,000

Street team: Walking around Austin during SXSW is walking a gauntlet of aggressive street marketing. You’d think this wouldn’t cost much. Ah, but it does. You’ll need captains, t-shirts and other material. Over the course of a week, the bills add up. Expect to spend $75,000 for a team of 10 to blanket the area.

Jay-Z concert: “He doesn’t walk in the door for less than $2 million,” our source said.

Note: This data was taken directly from our friends at Digiday

We are always so inspired by charity, especially when it is innovative and solves a real problem. See what Simon Berry did of ColaLife. He partnered with Coke’s impressive distribution system to ensure essential medicine was delivered to the most remote villages.
The result of their efforts so far is the AidPod (pictured above), a wedge-shaped container that fits between the necks of bottles in a Coca-Cola crate. For the pilot program, they are using the AidPods to distribute an anti-diarrhea kit, called “Kit Yamoyo” (“Kit of Life”).
Read more about this here.

 

We are so excited about these cards that we ideated with our client Yash Raj Films and our licensing partner Sound Konnect’s BollyXpress! It is the first ever export of Bollywood inspired social expressions.

Available globally….see the full collection here and buy online here!

We love this product innovation, sadly build upon an insight……

This was a pretty innovative activation that meshed offline and online….

We think this is going to play…..

Brad Pitt who has a sustained interest in architecture and design, evidenced from his role as narrator for PBS TV series Design e2, his ‘Make It Right foundation’, which enlists prominent architects to create quality affordable housing in post-Katrina New Orleans, and by his high-end collecting of modernist furniture, will now be fulfilling his lifelong dream of designing furniture. He will be teaming up with New Jersey-based furniture designer specialist in Art Deco style Frank Pollaro. In his impressive debut as furniture designer, Brad Pitt is presenting a dozen furniture pieces, including chairs, tables and a fantastic Art Deco-styled bed, alongside over 45 works by his collaborator.

 

 

Love the creativity behind this….although I am pretty sure everybody in this is a model..

A luxury motel located in Kaohsiung City, Taiwan has created an awe-inspiring Batman-themed room with trademark Batman logos and a life-size Batmobile. Wonder if they are paying a royalty? doubtful.