• HRITHIK ROSHAN

    FROM ENTERTAINER TO ENABLER

    DEVELOPED INDIA’S FIRST CELEBRITY BRAND AND A NEW MONETIZE-ABLE ASSET FOR LEADING CELEBRITY
  • PLAYBOY

    FROM CULTURE TO WELLNESS

    INTRODUCE BRANDED CATEGORY LEADING PRODUCTS IN THE OVER THE COUNTER SEXUAL WELLNESS SPACE
  • KOLKATA KNIGHT RIDERS

    FROM CHAMPIONS TO LIFESTYLE

    ESTABLISHED SPORTS MERCHANDISE DEFINING PROGRAM ACROSS VARIOUS CATEGORIES AND PLATFORMS
  • MISS INDIA

    From Pageant to Fashion Brand

    UNLOCKED BRAND ASSET TO DEVELOP A FRESH NEW BUSINESS MODEL RESULTING IN A FASHION BRAND IN AN UNDERSERVED MARKET
About Us

IT'S NOT BUSINESS AS USUAL HERE. INTRODUCING A BRAND NEW WAY TO BRAND BUILD. CONNECTING BUSINESS MODEL INNOVATION TO VALUE GROWTH FOR BRANDS. MODERN. PIONEERING. RESULTS ORIENTED.

Analyze the brand asset at the balance sheet level
Unlock new revenue sources for brand growth
Launch new businesses for forward thinking brands that positively impact the bottom line
Structure licensing programs, joint ventures, equity deals

Our Clients
Team
MEDIA
March 20, 2014
March 11, 2014
December 2, 2013
December 2, 2013

Watch Hrithik Roshan, Afsar Zaidi, and our President, Sid Shah – discuss Bollywood’s first celebrity brand extension with Hrithik Roshan’s HRX sports and casual apparel brand.

November 1, 2013
October 22, 2013
October 22, 2013
August 14, 2013

We are extremely excited to showcase the AV of the Bollywood social expressions. This is the first Bollywood licensing deal that has truly gone global which was ideated, developed, and managed by us for our client Yash Raj Films. Currently sold all over India at Archies, and now available in almost 15 countries. So far […]

April 23, 2013

South By Southwest (SWSX) is the place to be if you are in the start-up, music, design, and brand world. It has become so big that sponsorship opportunities are in the most unique places. You can pretty much brand anything, at a cost. Branded food truck: $2,000 per day, five days = $10,000. But the costs […]

April 23, 2013

We are always so inspired by charity, especially when it is innovative and solves a real problem. See what Simon Berry did of ColaLife. He partnered with Coke’s impressive distribution system to ensure essential medicine was delivered to the most remote villages. The result of their efforts so far is the AidPod (pictured above), a […]

April 18, 2013

  We are so excited about these cards that we ideated with our client Yash Raj Films and our licensing partner Sound Konnect’s BollyXpress! It is the first ever export of Bollywood inspired social expressions. Available globally….see the full collection here and buy online here!

February 17, 2013

We love this product innovation, sadly build upon an insight……

January 24, 2013

This was a pretty innovative activation that meshed offline and online….

November 6, 2012

We think this is going to play….. Brad Pitt who has a sustained interest in architecture and design, evidenced from his role as narrator for PBS TV series Design e2, his ‘Make It Right foundation’, which enlists prominent architects to create quality affordable housing in post-Katrina New Orleans, and by his high-end collecting of modernist […]

October 25, 2012

Love the creativity behind this….although I am pretty sure everybody in this is a model..

October 16, 2012

A luxury motel located in Kaohsiung City, Taiwan has created an awe-inspiring Batman-themed room with trademark Batman logos and a life-size Batmobile. Wonder if they are paying a royalty? doubtful.

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