South By Southwest (SWSX) is the place to be if you are in the start-up, music, design, and brand world. It has become so big that sponsorship opportunities are in the most unique places. You can pretty much brand anything, at a cost.
Branded food truck: $2,000 per day, five days = $10,000. But the costs are just getting started. Add in signage, permits, food and labor: $60,000.
Rebranded restaurant: Some heavy hitters will take over entire restaurants for the week. There was a CNN Grill last year, for instance. This is not a cheap option. It will likely run you about $750,000.
Big party: Let’s say you want to throw a bash for 500 people. That will run you $40,000. But you’ll need to get people to come. That means a hot band or a DJ like Girl Talk. You could be looking at another $100,000.
Branded Pedicabs: Getting around town is a mess. Pedicabs do a brisk business. This is going to be more expensive than you think. Our source pegs the cost reaching $175,000.
Hotel door hangers: $700 -$3,700 depending on hotel.
SXSW beverage napkins: $5,200 for 4,000
Hotel shuttles: $25,000
Street team: Walking around Austin during SXSW is walking a gauntlet of aggressive street marketing. You’d think this wouldn’t cost much. Ah, but it does. You’ll need captains, t-shirts and other material. Over the course of a week, the bills add up. Expect to spend $75,000 for a team of 10 to blanket the area.
Jay-Z concert: “He doesn’t walk in the door for less than $2 million,” our source said.
Note: This data was taken directly from our friends at Digiday