Here is how much it costs to market at SWSX

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South By Southwest (SWSX) is the place to be if you are in the start-up, music, design, and brand world. It has become so big that sponsorship opportunities are in the most unique places. You can pretty much brand anything, at a cost.

Branded food truck: $2,000 per day, five days = $10,000. But the costs are just getting started. Add in signage, permits, food and labor: $60,000.

Rebranded restaurant: Some heavy hitters will take over entire restaurants for the week. There was a CNN Grill last year, for instance. This is not a cheap option. It will likely run you about $750,000.

Big party: Let’s say you want to throw a bash for 500 people. That will run you $40,000. But you’ll need to get people to come. That means a hot band or a DJ like Girl Talk. You could be looking at another $100,000.

Branded Pedicabs: Getting around town is a mess. Pedicabs do a brisk business. This is going to be more expensive than you think. Our source pegs the cost reaching $175,000.

Hotel door hangers: $700 -$3,700 depending on hotel.

SXSW beverage napkins: $5,200 for 4,000

Hotel shuttles: $25,000

Street team: Walking around Austin during SXSW is walking a gauntlet of aggressive street marketing. You’d think this wouldn’t cost much. Ah, but it does. You’ll need captains, t-shirts and other material. Over the course of a week, the bills add up. Expect to spend $75,000 for a team of 10 to blanket the area.

Jay-Z concert: “He doesn’t walk in the door for less than $2 million,” our source said.

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Note: This data was taken directly from our friends at Digiday

Inspiring: Essential Medicine Rides Coke’s Distribution in Remote Villages

colalife

We are always so inspired by charity, especially when it is innovative and solves a real problem. See what Simon Berry did of ColaLife. He partnered with Coke’s impressive distribution system to ensure essential medicine was delivered to the most remote villages.
The result of their efforts so far is the AidPod (pictured above), a wedge-shaped container that fits between the necks of bottles in a Coca-Cola crate. For the pilot program, they are using the AidPods to distribute an anti-diarrhea kit, called “Kit Yamoyo” (“Kit of Life”).
Read more about this here.